It is estimated that more than 55 million American women are Gamma women, otherwise known as average women. Meredith's study estimates that Gammas represent nearly 60 percent of Meredith's audience.
Gamma women share and exchange information, ideas, opinions, contacts and recommendations with their wide-reaching network using multiple media and channels of communication. Gamma’s sense of self is guided by her internal beliefs, passions, and priorities.
Contrast this to the Alpha style of communication, which is a top down model of selectively passing along information. Alpha women are driven by external social hierarchies or other indicators of status or popularity.
As the social and technological environment in which they exist becomes more and more suited to their communication and interaction styles, the influence of Gammas in the marketplace will increase.
So, if you are not an A-List blogger with 5,000 email subscribers and "a list" of 1000s of marketers who wait for your next sales letter, you are still an influential, and, most importantly, an authentic member of a select group of word of mouth marketers--bloggers.
Read more at Meredith Corporation and DMNews