Photographs from Reuters
Triple jumper Phillips Idowu, cyclist Rebecca Romero and swimmer Gregor Tait have all been photographed taking part in their individual sports stark naked as part of an advertising campaign for a sports drink.
British athletes bare all for advertising campaign | Oddly Enough | Reuters
According to Cathryn Sleight, marketing director for Coca-Cola Great Britain, which launched the Powerade campaign:
Everyone is used to seeing athletes in competition or winning, but we wanted to give people the chance to see the real make-up of an athlete and their muscle and power,I find nothing offensive about these photographs; they are very tastefully done. We should celebrate the beauty of these athletes in peak performance mode.
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