Date: Thursday, September 4, 2008 - 1 PM EDT
Steven Kaufman, SVP, Media Director, Digitas & Roger Barnette, President, SearchIgnite
Understanding the relationships between keywords in your paid search campaign is essential to proper keyword bucketing and campaign optimization. Learn how understanding the clicks that precede the conversion click is useful in developing optimization techniques for different keyword buckets.
Attend this webcast and learn:
- Why it is important to understand the value of "assist" keywords and all clicks leading up to a conversion
- How to measure the value of all keywords within your portfolio
- When to use differing optimization strategies including Portfolio Optimization, Keyword Position, or Day Parting