Wednesday, October 8, 2008

Think About It

I read a blog entry on the Entrecard Blog with great interest. The blog outlined how a program, pushed by all the big names (or gurus) as a great way to make money from the Internet, had not paid a particular member. Evidently, many members have been burned by Performancing Ads.

This is a rough way to learn about MLM (multi-level marketing) or affiliate marketing. As marketers, we are expected to be on the cusp of any new method, tool or program. However, it is a good idea to try a program before we begin to market it. Join and explore the program, login and explore the back office, read through the forums and investigate the support. Wait and see if the program works as it should and that you are paid BEFORE you start promoting it.

It is very easy to get caught up with the latest craze and try to "get in on the ground floor" or "take advantage of the first mover advantage." However, your credibility drops with each non-performer you introduce to your list.

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