Give Me Coupon or Lose My Business

Do you remember clipping coupons? Searching newspapers, combing direct mail, checking in-store newsletters, trading with friends? I am probably dating myself when I talk about supermarkets that doubled and even tripled the coupon's value. I loved when I got something for free; or, better yet, make money on a purchase.

A recent survey by Compete, found online shoppers use coupons, too. I think saving money, no matter our budget, satisfies an atavistic urge in all of us. Give us our coupons.

Coupons Are Good For the Bottom Line (Compete, June 2010)

One-third of online shoppers surveyed in the latest Online Shopper Intelligence™ survey said they generally use coupon sites while shopping online. In fact, 35 million consumers visited coupon sites in April 2010, up 5 percent from the year prior.

In response to the question "If you did not have a coupon, would you have made a purchase..." respondents answered:

• No... 57%
• Yes...43%

How much did you spend? (average spend on most recent online purchase)

• With coupon... $216
• No coupon... $122

Satisfaction with most recent online shopping experience (Extremely or Very satisfied)

• With coupon 92% Extremely or Very Satisfied
• No coupon 88%

Are you likely to purchase from this retailer again? (most recent online purchase, Extremely or Very Likely)

• With coupon 91%
• No coupon 86%

While consumers certainly enjoy coupons, what do retailers get out of it? Turns out, coupons have a significant impact on retailers’ bottom lines.

Do you provide coupons for your shoppers? Do you use them when you shop online? Share, please . . .

Tags: coupon, online coupons, retailer coupon, compete online shopper intelligence survey

Webcast: Web Analytics in an Organization

Integrating Web Analytics Into The Organization
Getting from "What Happened?" to "Why?"

Speaker: Evan LaPointe, Search Discovery
Tuesday, June 29, 2010 - 1 PM EDT (10 AM PDT)

Web analytics can identify what's happening on your website -- from keyword or landing page performance to site architecture and technical matters.

Discover how analytical tools can provide a mechanical advantage and quickly lead to insight. Gain this advantage over your data and accelerate the pace of innovation in your company. Specialization is not always a good thing, Help everyone in your organization understand the power of analytics.

The true value in analytics lies in understanding why -- so you can make informed business decisions as a result.

Free, but you must register. Register Now!

Tags: search marketing now, searchland, free webcast, web analysis, organizational communication

Yahoo! & Microsoft Search Alliance

Yahoo! & Microsoft Search Alliance: What? How? When?

Free Webcast

Thursday, June 24 - 1 PM EDT (10 AM PDT)

The Yahoo! and Microsoft Search Alliance is one of the biggest changes in paid search history. As a search marketer, are you prepared for the merged platforms? This webcast features speakers from Yahoo! and Microsoft, who will provide more specifics on the Search Alliance.

Speakers:
Chi-Chao Chang, VP of Search Advertising Product - Yahoo!
Wendi Sturgis, VP Partner Management Group - Yahoo!
Lewis Lin, Director of Product Management and Marketing - Microsoft Search Advertising

In this presentation, you'll learn:
•What the Yahoo!-Microsoft Search Alliance is all about
•How campaigns, keywords and creatives will be transitioned
•When the migration will occur

Free Webcast - Must Register

Tags: yahoo microsoft search alliance, free webcast, search marketing now