Consumers Saved $2 Billion With Coupons So Far This Year

U.S. Consumer Package Goods (CPG) marketers distributed 167 billion coupons in the first six months of 2011, down 6.2 percent from 2010, 5.7 percent higher 2009 and 18.4 percent higher than the first half of 2008 (NCH Resource Center),


Despite the reduced number of coupons available, redemption reached 1.75 billion coupons, a 2.9 percent increase over 2010. The largest share of coupons, 89.6 percent, were Free-Standing Inserts via newspaper and shared mail delivery methods. This reflects an increase of 2.1 share points from the first half of 2010.

The average face value of coupons offered during the first half of 2011 was $1.57, up 5.4 percent from 2010.  Additionally, 27 percent of coupons required multiple purchases, up three share points from the same period a year ago.  From drop date to expiration date.the coupon had a 10.1 week average fuse,  continuing a trend from 2010.

Among retailers, redemption increased in the first half of 2011: drug stores (26 percent growth); other  dollars stores (11.2 percent growth) and mass merchants (up 10.4 percent). This trend is consistent with pre-recession shopping behaviors where non-traditional retail channels were seeing a growing share of redemption volume at the expense of traditional supermarkets.

So far this year, consumers have saved $2 billion with coupons, up 5.3 percent from the first half of 2010. For charts and more information, please view complete article: MediaPost Publications Consumers Saved $2 Billion With Coupons in 1st Half 2011 08/02/2011

Hubby's Gift

I couldn’t decide what to get my husband for his birthday, mostly because he had just about everything a person could want. If he saw it, he bought it so there was nothing he needed in the way of clothing, books or anything else like that. We had recently redone our backyard to include a really great grill area and it hit me: I’d put in a giant plasma TV! I bought it and a weatherproof box and even subscribed him to satellite from www.Direc.tv/ and covered it all with a tarp outside. He was more than excited when I gave it to him and has already been talking about all the great football parties he’s going to have later in the year but if you ask me, he’ll probably just sit out there with a beer watching Jeopardy at night like he loves to do. I like making him happy and I really get a kick out of finding something he doesn’t already have to give him as a gift!

Thanks to Olga Quinn