Marketing and Advertising in the 21st CenturyHas anyone besides me gotten a little crazy over all the changes in marketing and advertising? I used to do all my own search engine optimization (SEO) and search engine marketing (SEM) for my web sites and blogs. I think I spent more time on forums asking questions than working on my websites!
- Do I use metatags or Dublin metatags and should they change on every page?
- Should the description change on each page?
- How do I use graphic alternative text and name fields?
- How many times should a keyword appear on a webpage?
- How may keywords are too many?
Too Many HatsAs search engine marketing has become more and more complicated, keeping current with the changes to algorithms, link rules, updates and duplicate content has become too time consuming. I considered selling the two websites and just keeping the blogs. There were just too many hats for this marketer to do it all.
HelpI started researching for an advertising and marketing agency, I thought I might outsource the work I could no longer do myself. I wanted to use an agency that knew their way around social media, search engine marketing and pay-per-click (PPC) advertising. Video email marketing and content management are other promotional tools that I have considered.
Of course, my illness has slowed my work and subsequent income, so I will save the research on advertising agencies. I do not know what the future holds, but I now have a Plan B--PTS Multimedia.