Monday, August 1, 2005

Are You Involved With Search Engine Wars?

Have you figured all this search engine submitting, Alexa toolbar-ing, Googling and Yahooing yet? No, me neither. Everything used to be so much easier--insert title and metatags, submit to free directories, and voila, you did it! No longer...

Search engine marketing (SEM) is integral to your overall advertising, market and promotion efforts. Search engines index web sites for information related to key words (search terms). They also sell these key words to advertisers who bid for search terms (key words). Acronyms abound in the world of search engine marketing. Below are just a few.

Cost Per Click - With pay per click advertising (ppc), also called cost-per-click (CPC) pricing, you pay only when users click on your ad. If you are submitting and paying per click, then your site does not need to be optimized, you just need to be the high bidder!

Search engine marketing (SEM) - Search engine marketing (SEM) is the overall term used to describe how a web site or web page is optimized for search engines, URL(s) submitted, and page rank attained. Webmasters may spend hours optimizing and submitting their sites--a tedious process.

Search engine optimization (SEO) - Search engine optimization (SEO) occurs when you change the content of your site so that it may rank well for particular terms, especially with crawler-based search engines. Use of appropriate title, description and keyword metatags and rich related content is important in SEO.

Search engine submission (SES) - Search engine submission (SES) is the process through which your web site is listed with search engines. As you could imagine, manual submission is time consuming, as your website content must meet the standards of each search engine. Submit your website and you may have to resubmit periodically or see your site dropped from listings.

Will blogging make it easier or just add another dimension to the terror? Stay tuned for next episode of SURVIVOR: SEARCH ENGINE WARs.

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