Tuesday, August 15, 2006

HOT : User Generated Content and Social Networking

eMarketer estimates that during 2006, marketers in the US will spend $280 million on advertising and marketing on social networking sites, with an additional $70 million in expenditures projected on an international level.

The latest tracking data on fastest-growing web sites (July 2005-July 2006) from Nielsen NetRatings found that UGC (user-generated content) sites, which are Internet web sites for sharing photographs and videos or for blogging account for five out of the top 10 fastest-growing Web brands.

Top Three Web brands overall:
  • MySpace tops the list, increasing 183 percent, from 16.2 million unique visitors to 46.0 million.
  • Google ranks second, growing 23 percent, from a unique audience of 76.2 million to 94.0 million
  • eBay is number three, increasing 13 percent, from 51.1 million to 57.8 million unique visitors.


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1 comment:

jane said...

Hi,
Just stopping by to say hello & thanks for commenting on my blog. I am dying to ask, but since you said dont....I'm not. :X

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