Monday, November 27, 2006

e-tailing survey of PPC search marketers

A new survey of marketers who have been using pay-per-click (PPP) search engine marketing (SEM) for at least two years was conducted by the e-tailing group.

The survey found that 44 percent of marketing executives allocate 20 percent of their advertising budgets to PPC search ads.

Of the respondents who invest in PPC campaigns:
* 100 percent use Google
* 90 percent use Yahoo!
* 76 percent use MSN
* 27 percent use

Forty percent of the respondents reported managing more than 5,000 keywords, with 59 percent managing internally, 18 percent outsourcing the task, and 24 percent using a combination of internal and external solutions.

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