A new survey of marketers who have been using pay-per-click (PPP) search engine marketing (SEM) for at least two years was conducted by the e-tailing group.
The survey found that 44 percent of marketing executives allocate 20 percent of their advertising budgets to PPC search ads.
Of the respondents who invest in PPC campaigns:
* 100 percent use Google
* 90 percent use Yahoo!
* 76 percent use MSN
* 27 percent use Ask.com
Forty percent of the respondents reported managing more than 5,000 keywords, with 59 percent managing internally, 18 percent outsourcing the task, and 24 percent using a combination of internal and external solutions.
Tags: pay-per-click, search marketing, e-tailing group