Crazy Postie Adventure in Chicago

Watch this short video about Robyn Nykaza and her quest in minus 9 degree weather to win HP products and $1000 cash. She had a limited amount of time to find and photograph certain objects and complete certain tasks, like making a snow angel (the ground was frozen solid).

My favorite part of the video is where the man asks her "What are you doing?" Robyn talks him into singing a Chicago-style Christmas carol and kissing her under the mistletoe. He was a complete stranger that was caught up in the Postie adventure.

Down to the wire, Robyn decides she must write "I Love HP" on her forehead with magic marker for the final points that she needs to win. She had expressed an opinion earlier that she would rather win without having to do that task. Now her sweet face with I LOVE HP is all over the PPP site.

Did she take home the prizes? Yes. An HP camera, printer, memory card, photograph paper, and $1000! Merry Christmas, Robyn. You deserve to win!

This post was brought to you by HP, the place for all your Digital Photo Printing requirements.

The Challenges of the Third Screen

In November, Fox Network launched its tenth mobisode (mobile episode) series for cell phones, a spinoff of Bones. The series, Lil' Bush: Resident of the United States series is so popular, it will now be seen on Comedy Central TV.

Film schools across the nation are adding classes on how to write and produce video for mobile devices. The Sundance Institute has commissioned five independent directors to produce films for mobile phones. Robert Redford, of the Sundance Institute, said that he hoped to see the return of the short film. There are more limitations than just screen size when filming for mobile devices. Nightshots and wide angle shots do not work. Details usually visible on regular TV are easily lost on the third screen.

Advertisers will have to get creative to blend with this new genre of film. The future of mobile video is uncertain. Millions of video-capable cell phones are sold, but only 2.5 percent of subscribers watch videos on their phones. Most cell phone companies offer a package including video; but the price, starting at $15 per month, is too high for most cell phone users.

Cell phone providers are under pressure to make the mobile TV more appealing and less costly to consumers. They will have to do it while investing billions of dollars to make advanced video viewing a reality on the third screen. Advertising-supported mobisodes are one solution.

How to sell and incorporate advertising on the third screen is the real challenge. There have been forays into freebies-for-watching advertising, incorporating short branding spots, and automatic insertion of advertising based upon viewing interests. What is next? Behavioral targeting based on retail price of mobile device used? Pay per view? Only on a SmartPhone?

If interested in advertising on the third screen, you may want to view these posts:
Mobile Advertising is Ready For Prime Time Marketing
Multimedia Marketing Offers Special Challenges

Tags: mobile advertising, video for third screen, video for cell phones, mobisodes

Salutations of the Season to You and Yours

Santa lives within our hearts
and Jesus lives within him.

Believe . . .

Jesus is the Reason
for the Season

Have a Wonderful Holiday
and a blessed 2007

5 NASCAR channels from DirecTV and Hotpass

Great article on Advertising Age by Andrew Hampp:

DirecTV Hotpass service will launch five Nascar channels next month for the 2007 season. Each channel will be dedicated to one driver each week, and the team sponsor will have exclusive logo space throughout the race.

During the local channel breaks, the team sponsor will have a one-minute spot for team-related news or sponsor-driven advertising. The channels will have a dedicated pair of announcers that will focus their commentary specifically on the channel driver.

Hotpass will give DirecTV a taste of consumer-generated input by allowing fans to vote for their favorite driver, which, in turn, will determine which driver gets their own channel. Wowsers! What a way to grab some attention, DirecTV!

Tags: NASCAR, DirecTV, racing driver channel, NASCAR TV

Merry Video, Happy Gaming

(December 2) Well it has been a Video and Gaming Holiday season, with PlayStation 3 and Wii game systems selling out across the country, people camping overnight to buy a two or three PS3s so they could auction one on eBay. Poor scheduling and distribution problems haunted both systems. Microsoft estimates it will have shipped 10 million Xbox 360s by the end of year. Nintendo claims 600,000 gaming units sold in the USA. Sony may have sold around 200,000 PS3s.

Final figures for November

(December 16) According to a new report from NPD Group, almost $9 billion in hardware, software and accessories have been sold this year, increasing 69 percent, 7 percent and 10 percent over November 2005. Nintendo's Wii and Sony's PlayStation 3 systems are credited with a whopping 103 percent increase in console sales over last year.

According to Adverting Age

Nintendo sold 476,000 Wii consoles, while Sony sold 197,000 PS3s, according to NPD. Nintendo has said it has shipped 600,000 devices and plans several million by the end of the year. Sony continues to be beset by delays and has stopped commenting on the current season, but reiterated that it plans to have six million PS3s worldwide by the end of March 2007.

Game Sales Increasing

The Wii game, Legend of Zelda: Twilight Princess, was third behind Gears of War and PS2's Final Fantasy in software sales.

So. . . ho-ho-ho, if you do not have a game system wrapped and under the tree, you may be in for some Christmas whining. (I always ask if they want some cheese with that whine...)

Tags: video gaming holiday, video game sales, Wii, PS3, Nintendo DS, Christmas whine

Generation X & Y Women Tech Savvy

The following from a Customer Focus® Tech Savvy study by Vertis Communications.

Young women from Generation X (born 1965-1976) and Generation Y (born 1977-1994) are increasingly tech-savvy, both in their technology usage and their purchasing patterns. here are some more findings from the study:

Electronics Purchase Plans Vary Surprisingly Among Genders and Incomes

* 28 percent of Generation Y women and 21 percent of Generation Y men plan to purchase a digital camera within the next year.
* 21 percent of adults with an annual household income of $30-$50K and 14 percent of adults with an income of $75-$100K per year are planning to purchase a digital camera within the next year.
* 30 percent of Generation Y men and 17 percent of Generation X men plan to purchase a cell phone with advanced features within the next year.
* 24 percent of consumers with household income of more than $100K and 22 percent with income of $75-$100K a year plan to purchase a HD-TV in the next year.

Advertising Inserts Continue to be Most Influential in Purchasing Decisions

* Since 2004, there has been an increase from 32 to 38 percent in purchasing decisions influenced by advertising inserts reported by Generation X women.
* In 2006, 27 percent of Generation Y men report they are less likely to be influenced by TV in purchasing decisions,down from 38 percent in 2004.
* In 2006, 28 percent of Generation X women as contrasted with 19 percent in 2004 said they used the Internet to help purchasing decisions.
* In 2006, 38 percent of Generation Y men, versus 21 percent in 2004, reported they used the Internet first to help purchasing decisions.

Quick Checkouts and Specialty Orders Enhance Shopping Experience

* 83 percent of Generation X women and 72 percent of Generation X men agree that a fast checkout at the counter enchances the overall shopping experience.
* 48 percent of Generation Y men and 37 percent of Generation Y women prefer to special order items while shopping.
* 50 percent of Generation Y women and 41 percent of Generation Y men feel loyalty card benefits enhance the shopping experience, followed by 47 percent of Generation X women and 36 percent of Generation X men.
* 62 percent of Generation Y women and 53 percent of Generation Y men prefer advertised specials on selected items.

To view the full report with supporting charts, please visit Vertis.

Tags: Generation X women, Generation Y women, digital cameras, advanced cell phones

Disclosure Policy

I think the idea of a blog disclosure policy is a great idea! This Disclosure Policy is valid from 04 November 2006 and covers all blogs written by Eileen Trainor aka CyberCelt:

Advertising for Success blog
CoolAdzine for Marketers blog
Texas RV Travel blog

These blogs are monetized by advertising, sponsorship and paid insertions. The compensation received may influence the content of these blogs. That content, advertising space or posts are clearly identifiable as paid or sponsored content.

These blogs are based upon the principle of personal integrity and follow word of mouth marketing (WOM) standards: honesty in relationships, opinions and identity. I will always give my honest opinions, findings, beliefs, or experiences on those topics or with these products.

Compensatory programs include, but are not limited to, Google AdSense, PayPerPost, Commission Junction and LinkShare.

Tags: disclosure policy, monetized blogs, advertising, sponsorship, paid insertions, word of mouth (WOM) marketing, disclosure policy generator

Simple, Excellent Cruise Ship Center Ad

See three more: 1 2 3

New Media Platform Launches

Alt Terrain LLC introduces a new media platform!

The 360 Degree Mobile Video Billboard delivers your ad content to thousands.












Experience it now in New York, L.A., Chicago, Boston and San Francisco.

Soon you will be able to attach it to your car, truck, SUV or Hummer.




Tags: new media platform launches, ALT Terrain, LLC, 360 degrees mobile billboard, mobile video audio truck

James Kim Found

James Kim : 1971-2006

James Kim was discovered on Wednesday December 6 at 12:30 PM. This was two days after his wife and two daughters were rescued from their car. Kim had set out on foot over the weekend to find help for his family. By the end of his journey, he had covered over 10 miles in the snow and cold, wearing sneakers and a light jacket.

Kim, 35, was a senior editor for the technology media company CNET Networks Inc.

See this moving tribute to James Kim from CNET.

He was a man trying to save his family and will be remembered as the hero he was. God bless and be with his family during this difficult time. May we all be as strong as this man when we need to help ourselves and our loved ones.

AT&T Blue Room is Full of Surprises

Visit the AT&T Blue Room and discover what Dave Mathews band is doing with the New Orleans Habitat Musicians' Village, then watch this exclusive performance of Louisiana Bayou from the new greatest hits album, The Best Of What's Around, Vol. 1. Enter to win to see and meet Dave Matthews in Amersterdam.

Watch three live performances from Heartland's new album, I Loved Her First. Find out how the group formed and what it is like performing for their fans. Incubus takes us behind the scenes on the set of their new music video, Anna Molly. Plus, you can enter to win a chance to see them perform in New Orleans.

Austin City Limits Festival videos are up:

• deadboy and The Elephantmen
• Federico Aubele
• Ghostland Observatory
• Gomez
• John Mayer
• Jose Gonzalez
• Marah
• Son Volt
• Ted Leo and Pharmacists
• The Stills
• Tom Petty and the Heartbreakers

Visit Little Stevens Underground Garage and view Bob Seger's new song, Wreck This Heart. Also vhear about 60 seconds of Jerry Lee Lewis (with Bruce Springsteen) sing Pink Cadillac from the album, Last Man Standing. Jerry Lee Lews named his album Last Man Standing because he is the last of his group of musician fans still alive. Evidently, Jerry Lee Lewis has an new album that is duets with well-known stars, such as Bruce Springsteen and Mick Jagger.

Tags: AT&T, Blue Room, Jerry Lee Lewis, Bob Seger