Wednesday, March 14, 2007

Search engine marketing to become more complicated

Brad Bostic, co-founder of next-generation search firm ChaCha argues that truly personalized targeting of search users cannot be based on algorithm, but requires a new emphasis on the human side of the search interaction.
soon hundreds of thousands of human guides . . . interact with search users to make sure they’re able to find what they’re really looking for by delivering search results customized to each user’s needs
While I know the personal touch is always a good idea, I just cannot see how this is going to work. Will a little chat box popup with your search engine results? Hopefully, it will NOT be one of the virtual characters.

Read about it here on the Media Post's Behavioral Insider Blog:

Behavioral Insider » Blog Archive » Beyond Keywords: New Dimensions In Search Behavior

If you figure it out, would you come back and explain it to me? LOL


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