MediaPost Publications - What's On The Minds Of Advertisers? - 03/16/2007
Panama release from Yahoo:
The new platform has lived up to its hype and seems to be giving large advertisers a boost in click-through rates while drops in CPCs are being reported.Google and click fraud report:
Until the approach to click fraud changes on some level and a standard for auditing is adopted, the latest announcement and low percentage will remain a dubious report.