Search Guy Sheds Light on SEM

Chris Copeland is the Search Guy at SearchInsider (MediaPost). Today, he looks at Yahoo and Google from the viewpoint of advertisers and sheds light on what is happening in the world of search engine marketing.

MediaPost Publications - What's On The Minds Of Advertisers? - 03/16/2007

Panama release from Yahoo:

The new platform has lived up to its hype and seems to be giving large advertisers a boost in click-through rates while drops in CPCs are being reported.

Google and click fraud report:

Until the approach to click fraud changes on some level and a standard for auditing is adopted, the latest announcement and low percentage will remain a dubious report.

Tags: search engine marketing, google, yahoo, click fraud, panama