USA Hispanic Population Reaches 44.3 Million

Acccording to the US Census Bureau (October 2006), the Hispanic population reached 44.3 million, making it is the largest minority group in the US and the fastest growing. Why is this large segment virtually ignored by most marketers?

MediaPost Publications - Multi-Language Search Strategies - 06/22/2007 - read complete article

From the article:

World-class brands are investing millions in Spanish-language Web sites and advertising, but neglect to optimize their sites to enable Spanish language searchers to find them. Let’s all remember the golden rule of search: If your Web site is not properly optimized, you don’t exist.

Tags: Hispanic market, Spanish-language web sites, optimize for Spanish searchers