Monday, June 4, 2007

WOM is valued more than advertising

Executives credit word of mouth with more than twice the influence of advertising.

Word of Mouth Marketing Association -- WOMMA - WOMMA Research Blog - WOM Is Top Influencer in BtoB Purchase Decisions
When it comes to making purchase decisions, BtoB business executives are most influenced by word of mouth, according to a research report released last month.


2 comments:

chase said...

I think word of mouth is usually the best way to spread something

CyberCelt said...

@chase-Thanks for stopping by. I like the way the acronym word of mouth looks like what it is--WOM.

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