Trend setters in UK

The UK is expected to be leading trends in all online marketing, such as paid search, social networks, mobile platforms, rich media and personalization, through 2011.

Britain Says 'Cheers' for Online Adverts - eMarketer - read complete article here

From the article:

Britain is set to account for over half of all online ad spending in Western Europe this year. That share will rise to 52.6% of regional online spending by 2011 — amounting to nearly £4.5 billion ($8.2 billion).

Tags: Britain, UK, online ad spending, leading trends