Saturday, August 2, 2008

Producing Viral Videos for Brands


Launched during SXSW's Interactive Festival in Austin this March, Zadby is poised to bring together two diverse groups of individuals in a product placement enterprise. Zadby is an online marketplace where freelance video mavens and fledgling video producers may connect with brand managers, marketers and advertisers, to create user-generated video content that will go viral on the free video platforms.

Brand managers start by developing a commission, which highlights the product information and outlines the strategic objectives of the video campaign. The commission, posted on Zadby, is viewed by over 200 freelance video producers. Interested producers select the commissions for which they want to develop a single video or a video campaign.

After production, the video is reviewed by Zadby staff and the brand manager. If approved, the video goes live and Zadby tracks the response and pays the producer. Video producers may make $1000 to $3000 per video if selected. Zadby takes 20 percent for managing the entire process.

So, if you are interested in having your product in a viral video, visit If you are a video producer who has some work for which you would like recognition and compensation, visit

I have a good feeling about this one. What do you think?

1 comment:

Zadby said...

Hey CyberCelt,

Thanks for the coverage from the folks at Zadby!

We've got a good feeling about this one too.

Just wanted to clarify one point--right now, our commissions to producers have been between $1,600 and $3,000, but those numbers are certainly not the maximum.

We're speaking to several brands right now about budgets between $5,000 and $20,000--and the producers get 80% of whatever we sell.

We only make money when our producers make money, so the more money we can bring in for them, the happier everyone will be.

Zadby Team


Related Posts with Thumbnails