Frito-Lay Puts Cheetos Brand in Bloggers' Hands
Cheetos is asking the bloggers themselves to create sponsored content integrating the brand, over which Cheetos and its ad agencies, Omnicom Group's Goodby, Silverstein & Partners and OMD, will have no creative control.Be on the lookout for these posts. Support your fellow bloggers, which will hopefully encourage brands to use more blogs for their messages. It is a win/win proposition for all.
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4 comments:
Oh unbelivable. Thanks for yr info
@basha-I would like to have that gig. Visit Basha at Rare Footages
Wow, they are got some guts. Put your brand in the hands of a few bloggers, could be asking for trouble, although Cheetos aren't the most controversial subject!
@mediation-blogs are becoming a world power.
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