Wednesday, February 11, 2009

Sex, Alcohol, Violence & Viagra Sells

NFL Study results | Common Sense Media

Common Sense Media recently released a study on the content of ads shown during NFL broadcasts. The report, Broadcast Dysfunction: Sex, Violence, Alcohol and the NFL (PDF), looked at ads in more than 50 games from this season and found it was impossible to watch a single game without coming up against sex, violence, or Viagra®.

Below is a summary of their findings:
  • 1 out of every 6 commercials shown contained messages and images that were inappropriate for young kids.
  • 40% of the games included advertisements for erectile-dysfunction drugs (Viagra® and Cialis®).
  • More than 500 of the ads involved significant levels of violence, including gun fights, explosions and murders.
  • 300 of the ads were for alcohol.
  • 80 of the ads included significant levels of sexuality, including scenes about prostitution and strippers.
  • Nearly half (44.7%) of the violent and sexual ads were promotions by the networks for their own programs.
Viewing a football game was a family activity that has segued to something that should be shown after 10 PM. This is not the way it should be.

Visit www.commonsensemedia.org/bad-ads to email the NFL Commissioner with your concerns about adult content in advertisements.

I guess CommonSense members did not see Super Bowl Porn Courtesy of Comcast.

4 comments:

kalil said...

Great post dude

keep on rocking

CyberCelt said...

@kalil-Thanks!

John said...

Awesome post! Its all about knowing who their audience is

Gratefullab said...

I am actually surprised that it's only 40% of the games have erectile dysfunction ads. Must be in a different market than mine. It seemed like every commercial break they had SOME sort of cialis or similar ad. Maybe they just stick out in my mind because I find them so obnoxious.

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