"We originally built the relationship with Michael, as well as the other Olympic athletes, to support our association with the U.S. Olympic team," a Kellogg spokeswoman said in a statement. "Michael's most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract."Michael Phelps won his many Olympic Gold medals fair and square. He never tested positive for steroids or other performance-enhancing drugs. He is stupid to allow himself to be filmed in a compromising situation; however, in my opinion, Kellogg is overreacting. Or, maybe not. They dropped their Olympic Team sponsorship, so maybe this is a good excuse to take a cost-saving measure.
I think they could have used this incident to connect to college aged consumers. Instead, they have alienated anyone who ever smoked a joint or got drunk in college. What do you think?