Friday, May 21, 2010

Google Mob Takes Over Mobile Advertising

The Federal Trade Commission approved Google purchasing AdMob. This acquisition makes Google the biggest player in mobile advertising. Apple has a mobile-ad network, Quattro Wireless, and an ad product, iAd.

Mobile Advertising: FTC Greenlights Google's AdMob Purchase - Advertising Age
Mobile apps, display and search-ad revenue are expected to nearly double in 2010 to $430 million in the U.S., hitting $1.8 billion by 2014, compared to 47% growth in 2009, according to research firm IDC.
Q&A: Potential Inquiries Into Apple’s Rules - Digits - WSJ

Apple may be investigated by the FTC for restricting competition in mobile advertising. Apple recently changed its terms of service, restricting app development for iPhone to those only developed with Apple software. Apple would like to prevent iPhone apps from transmitting data to third parties. which serves to limit development of third-party ad applications.

What does this mean for the average marketer? If you are already using Adsense for your mobile advertising, the transition to the mobile market will be an easy one. To reach the legions of iPhone users, you will deal with Apple and iAd.


jimmy said...

Mobile marketing is going to be the biggest platform to do your marketing overtaking online marketing.If you compared, people using mobile phone is definetly more than pc/notebook/netbook users.People are also more likely to open the mail from the phone compared with emails.

Kanser said...

The informations are so lovely and so usefull so thank you very much. Be sure i will use all of them keeping in my mind.Have a goog luck.

Joydeep said...

The mobile market is growing bigger with every passing day,the number of mobile users have increased considerably.Google does not want this area to be unexplored,so Google is definitely looking forward to gain the bulk of market share here.

cathi said...

Good post, Thank you for all these interesting information, it is a very important site.

tour ke china said...

article a nice, thank you


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