Mobile Advertising: FTC Greenlights Google's AdMob Purchase - Advertising Age
Mobile apps, display and search-ad revenue are expected to nearly double in 2010 to $430 million in the U.S., hitting $1.8 billion by 2014, compared to 47% growth in 2009, according to research firm IDC.Q&A: Potential Inquiries Into Apple’s Rules - Digits - WSJ
Apple may be investigated by the FTC for restricting competition in mobile advertising. Apple recently changed its terms of service, restricting app development for iPhone to those only developed with Apple software. Apple would like to prevent iPhone apps from transmitting data to third parties. which serves to limit development of third-party ad applications.
What does this mean for the average marketer? If you are already using Adsense for your mobile advertising, the transition to the mobile market will be an easy one. To reach the legions of iPhone users, you will deal with Apple and iAd.