Sunday, October 2, 2011

Magic Brownies?

Cheech and Chong are always funny, so General Mills could not miss using them for the ad campaign for Fiber One 90-calories. The "Magic Brownie Adventure," is about Cheech and Chong taking a van load of magic brownies to a festival on the West Coast. There are several episodes of the adventure posted on YouTube.

Of course, the magic brownies are filled with fiber and not marijuana. Worse, when they finally arrive at the festival, the announcer bursts their bubble: "because now that you are getting older, you need a new kind of magic from your brownie."

Good concept, I guess, but from the comments, it is evident that people expected another Cheech and Chong movie and not a fiber commercial. This attempt to draw in the Boomers with icons from the past is transparent and contrived.

Most Boomers I know are concerned with health, but these "magic brownies" are 90 calories of sugar, palm oil, chocolate flavored chips and fructose, to name the worst ingredients. Unfortunately, not only does palm oil promote heart disease, but the vast plantations that grow oil palm trees have contributed to the destruction of the rain forest and wildlife of Southeast Asia.

Perhaps General Mills could draw in environmentally conscious boomers by making healthy brownies.  Now, that is a concept!

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