Tuesday, March 6, 2007

Males Misread by Marketers

Just a few days ago, I wrote a post about how marketers are missing the market on single moms. This article tells the story from the male side.

Advertising Age - Male Activists Want Volvo to Award Ad Account to Euro
'Idiots and clowns'

Mr. Sacks said "a lot of us in the fathers' movement are upset" that dads are portrayed in advertising as "idiots, clowns," while "the wife is always right."

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