Mobi Marketing Goes Mainstream

A partnership will explore new ways of reaching consumers through mobile social media. Mobile communications marketing is an area that the Chief Marketing Officer Council, a global network of marketers that releases several studies on best practices in marketing each year, will uncover insight along with Planet Oi’ – an innovator in mobile social media marketing. Below is an excerpt from the press release.

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CMO COUNCIL TEAMS WITH PLANET OI’ TO BENCHMARK THE POWER OF
MOBILE RELATIONSHIP MARKETING

New Research and Mobile Marketing Pilot Programs Planned with Leading Consumer Brands and Loyalty & Rewards Program Operators

PALO ALTO, Calif.– The Chief Marketing Officer (CMO) Council today announced a partnership with Planet Oi’, an innovator in mobile social media marketing, to explore where and how companies can embrace Mobile Relationship Marketing (MRM) platforms to improve customer insight, interaction, loyalty, repeat purchase and word-of-mouth advocacy.

The partnership is part of a wider CMO Council mobility initiative that will include new global thought leadership and dialogues with senior marketers seeking to better understand and exploit the mobile channel, which today reaches nearly 5 billion consumers worldwide. The CMO Council will run targeted MRM pilot programs using the Planet Oi’ platform in cooperation with leading consumer packaged goods brands, loyalty & rewards operators, and other consumer-facing organizations.

Marketers interested in participating in the MRM pilot program should contact Bryan DeRose at the CMO Council via phone (650.433.4144) or email (bderose@cmocouncil.org).

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You may read the entire Press Release here:
http://www.cmocouncil.org/news/pr/2010/082010.asp

Tags: mobile marketing, chief marketing officer council, planet oi', mobile marketing pilot programs, loyalty rewards, consumer brands

Digital Coupon Use Soars

Use of digital coupons grew by 100 percent over a 12-month period ending June 30, 2010. In comparison, free standing inserts (FSI) in newspapers rose only 8.4 percent. New data was released by Coupons.com

. . . Ready to Eat Cereal was the most popular category for both online printable and coupons accessed via mobile apps, and was the 7th most popular category for coupons saved to loyalty cards. Dairy & Eggs was the top category for Save to Card coupons.

Savings Printed in Last 12 Months Exceeds $1 Billion; June Sets Monthly Printed Savings Record

Women Apparel & Shoes was top category for codes and offers used to save on online purchases. Other top categories include Home & Garden, Toys & Hobbies and Computers & Software.

If you are involved in marketing online, you should be using and tracking the use of coupons. Increasing use of digital coupons will continue to rise until the economy improves. Use printable coupons on your website and in mobile downloads. Find a combination that works best for you.

Find out more at Coupons.com.

Tags: digital coupons, mobile coupons, loyalty card, send to phone coupons, print coupons online, free standing inserts

Bits, Bots and Bother - Computer Upkeep

I just ran RegistryBooster to clean up my registry. I have ZoneAlarm AVG and Prevx to block bots and malware. My browser empties cookies and temporary files when it closes. Supposedly, my wireless network is secure. Norton Security Scan runs periodically to keep my computer clean.

Why is all this necessary? Because people spend their days configuring malware, attaching malicious code, writing flash cookies, composing phish or targeting specific users to sell, steal, sneak and social engineer their way into our lives and personal information.

Protect your computer. A good source of information on security is a series of blogs on Symantec Connect.


Tags: symantec connect, security, zone alarm, prevx, registrybooster, avg, malware, bots