Thursday, March 27, 2008

More on Marketing with Entrecard

7 comments:
Entrecard is an innovative, viral and engaging method of marketing. Like many marketing strategies, for example, the do-follow movement, it quickly morphed into a monster.

Power Dropping

What started as a new process to discover new blogs and to attract visitors to your blog quickly became power dropping--dropping as many Entrecards as fast as you can. To accomplish this, you turn off image loading in your browser; use the Linky extension to open up to 99 tabs, and click, click, click.


Why Power Drop?

I used several of these power-dropping sites when I first joined Entrecard. The more Entrecards you drop, the quicker you raise the value of your blog. High value blogs are listed first in their categories, are highlighted on the Entrecard Favorite’s page and command more credits for displaying advertisements.


Consequences of Power Dropping

If you quit browsing blogs and start power dropping, you take all the fun out of blogging.

First, the high value blogs require so many credits to display advertising that you either have to power drop or buy credits. Next, you quit leaving comments because you cannot see the visual captcha without image loading. Thirdly, you quit reading because it takes too much time. Lastly, you only visit fast-loading blogs, which are virtually splash pages with no information. Click, click, click.

Meanwhile, you notice that your blog is not receiving many comments, your bounce rate (visitors/page views) has significantly increased and you are spending so much time power dropping and managing your Entrecard advertising that you are neglecting your blog.

What To Do

Tomorrow I will share another method of dropping, the consequences, and move toward outlining one solution to the problem.

Wednesday, March 26, 2008

Blog Marketing with Entrecard

2 comments:
CoolAdzine for Marketers blog 125x125 pixel ad
The Entrecard blog marketing system is free and is easy to use. First, you join Entrecard and upload a 125x125-pixel ad, like the one pictured to the left, that is attractive and relevant to your blog content.





Next, you place a piece of code on your blog that enables your blog to display Entrecard advertisements, pictured to the left. It is best if you place this code "above the fold" on your blog so that bloggers may easily drop their Entrecard without scrolling.



Start Dropping

Now, you are ready to start "dropping" your card on other Entrecard blogs, for which you earn one EC credit. Other Entrecard bloggers will drop their cards on your blog, for which you also earn one EC credit.

Earn Entrecard Credits

You may drop a maximum of 300 Entrecards per 24-hour period. Therefore, if you drop 300 Entrecards and 300 bloggers drop their Entrecard on your blog each day, you will earn at least 600 worth of credits each day.

Display Your Entrecard

You will use these credits to display your Entrecard on other blogs. Displaying your Entrecard ad on a new blog usually costs about two credits and your campaign will begin within a day or two. However, popular blogs may cost up to 700 credits per day AND have a 12-day waiting list.

Selecting Advertising Display Space

Blogs offering display ad space, arranged by category and ranked by popularity, are displayed on your dashboard after you login to Entrecard. If you have enough credits to pay for available advertising on a blog of your choice, submit your advertisement.

Approval of Display Ads

A majority of the Entrecard bloggers approve advertisements within 24 hours or less. Some may never approve your ad. You have the option to cancel your advertisement if it is not approved in a timely fashion.

While your blog is new (and cheaply priced), you will find that your ad queue fills up quickly. It is up to you whether you want to approve these ads. Make sure you visit the blog and drop a card before you approve or decline the ad.

Strategies and Trends for Entrecard

So far, so good? Tomorrow I will share several Entrecard dropping strategies; some observable trends caused by those strategies and put forth an alternative or two to mindless card dropping.


Tuesday, March 25, 2008

More Generational Subdivisions

3 comments:
In my blog post on Saturday, I uncovered another generational name.

~ digital natives ~

So, we add the term digital natives to our preexisting generational terms.

Digital Natives = People Under 30
- Totally Wired Generation = people 14-29 years old
- Generation Next = people 16-25 years old
- Millennials = people 13-24 years old, also called Generation Y and Echo Boomers

Generation X = people 25-41 years old

Boomers = People 42-60 years old
- Generation Jones, born 1954 to 1965 (42-54 years old)
- Baby Boomers were born 1942 to 1953; (55-65 years old)

Matures = People 61-75 years old



Now--are
we all totally confused as to the differences between the generational groups? I come from the Baby Boomer generation, the most misunderstood generation of all.


Saturday, March 22, 2008

Blame It on the Internet

No comments:
I know I dropped off the face of the Earth for a while. My dog Rags died, then we had a family emergency, and I had a difficult time for about a week.

I would like to thank all the people who contacted me to check on me. It feels good to be missed from the blogosphere.

So, I will begin blogging once again, nice and slow . . .



Two Thirds of Americans Dissatisfied With The Quality of Journalism
  • A WeMedia/Zogby Interactive poll shows that 67 percent of Americans say traditional journalism is out of touch with what they want from news.

  • Seventy percent of Americans think journalism is important to their communities, but two-thirds are not satisfied with the quality of journalism in their communities.

  • Thus, we are turning from traditional news sources, such as newspapers and TV, to the Internet for news. This shift is strong among digital natives, people under 30 years of age.
So, what are we to do? Personally, I read blogs, scan news sites and watch The Daily Show with Jon Stewart and The Colbert Report on TV for my news. What do you do for news?


Thursday, March 13, 2008

What is Ask Up to Now?

4 comments:

In the fallout of layoffs and cost cutting, Ask.com spokesman and VP, Nicholas Graham decided to share Ask.com's plans and re-aligned focus. In an interview with Jordan McCollum from WebProNews, Graham shared that the " . . . idea that we're going to become a 'women's site' is not correct. . ."

Graham went on to say:
. . . what we've found from our research is that there's a sizable group of our core user base that is women. This core audience comes for certain types of searches, certain categories-reference (dictionary, thesaurus, etc.), health and entertainment. Our new strategy is to focus on building up our ability to render good answers in those categories for our core audience...
Good news for core audience of Ask and for other Ask users. Good news for Ask.com, may it give them time to create a sustainable advantage over their competitors.

Search Engine Marketing Blog by ineedhits: Ask.com Re-Aligns Focus on Answers Rather Than Search Domination-read the article



Wednesday, March 5, 2008

Teoma Rumor is Just That, Says Ask.com

No comments:
Rumors were flying that InterActiveCorp, the parent company of Ask.com, were planning on dumping Teoma, the search engine for Ask.com. Even worse, the skinny was that Ask.com was going to replace the Teoma engine search results with those from a leading competitor.

Last Friday, Silicon Valley Insider blog was making the news with the help from an "insider." On Monday, Search Engine Marketing blog, among many others, speculated about the fate of the Teoma search engine.

Finally, in a comment to the above-referenced post on SEM blog:
Hi - as a spokesperson for Ask.com, I hope I can weigh in here once and for all and quelch the rumor that 'the plug is bing pulled' on our search technology, Teoma. It's not. Teoma remains. That's all there is to it! Best to all, Nicholas Graham
So the rumors that Ask.com will be laying off employees and selling off the Teoma search engine are false. Perhaps IAC's stock price will recover.

Tuesday, March 4, 2008

Tax Man Cometh : Here is Help for You

2 comments:
I just received the latest Trump U newsletter. There is usually a useful item or two in it, so I read it. You my read it here.

The following caught my eye:
There are three things that will destroy your hard-earned wealth faster than anything else: income taxes, lawsuits, and estate taxes
Building wealth is useless if you can not protect it from the government and other people who want to take it away from you. Trump University Asset Protection 101 gives you all the tools you need to avoid the three big obstacles to wealth creation and protection.


Trump University
Asset Protection 101


It is getting close to tax deadline. As an entrepreneur, you should protect your income and accumulated wealth. I believe this book may be a useful tool. I found this book on Amazon.com and it is very reasonable.

After you purchase the book from Amazon or Barnes and Noble, go to the Trump University website and complete a simple form to receive the following free tools:

  • Three J.J. Childers E-Books-valued at $19.95 each, these three e-books provide you with even more information about protecting your wealth, saving on taxes, and enjoying a stress-free retirement.
  • Five Special Reports-over 100 pages of extra material to help you build your wealth structure (worth $150!).
  • The Top 50 Most Overlooked Tax Deductions-this gift alone could save you thousands of dollars when April comes around again!
  • J.J.'s Asset Protection Worksheet-the master's tool to show you where you may be vulnerable to lawsuits and how you can minimize your tax burden.
  • Asset Video - addressing specific asset protection issues, which you can view on your computer.
Also:
  • 20% off the registration fee for Trump University's Wealth Preservation: Asset Protection Retreat featuring instructor J.J. Childers.

    AND BEST OF ALL: a FREE 1-hour Teleseminar - If the book makes it to #1, we will send you an exclusive invitation to a teleseminar covering the fundamental wealth principles of asset protection, estate planning and tax reduction with JJ's hand-picked expert.
What do you have to lose? Spend $13.50 on the book and then receive all those free tools and discounts. You notice I am doing anything other than preparing my taxes! LOL


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