Paid Search and Big Brand Marketing
How Intel Coordinated Search into a Global Ad Campaign
Tuesday, March 30 - 1 PM EDT
Speakers:
Corey Carrillo, Global Search Manager, Intel Corporation
Craig Macdonald, CMO, Covario Inc.
Register now
This webcast shows how a large-scale brand - Intel - was able to integrate search into a global re-branding campaign, coordinating its entire array of interactive marketing efforts with search.
Friday, March 26, 2010
Reasonable, easy and fast phones for your business
Some friends of mine are planning to open a new green business. They plan to conduct energy audits for homeowners and business owners and then suggest remediation for the problems found. They are hoping to expand to installing solar, wind and rainwater collection systems if they can secure the capital.
They have been coming over to my house to brainstorm ideas about opening this new business. I have owned three small businesses, and I share what I know. They have decided to work out of their homes until the business is established.
They were curious about telephones and had completed some research on costs and services with the local telephone service provider. A large company recently purchased our local telephone company. Prices increased almost immediately. I discontinued my landline and extensions, quick! Now, all I use is the broadband connection for the Internet and my cell phone for voice communications.
I suggested to my friends that they might want to consider a hosted pbx system. PBX is just a fancy way of saying, "private branch exchange," a telephone system that serves your business. All that they need is a broadband connection, a modem and a router. The PBX provider will do all the rest. My friends will not have to purchase anything. Even better, the system is hosted, maintained and updated offsite. Also, the PBX can grow with the business, providing them with all the services they need.
We found a business on the Internet called Vocalocity that had a website where you could build and automatically price your PBX system. We tried different configurations of phone extensions and virtual extensions for cell phones. We also added paperless FAX, conference calling and call queuing like the big businesses use. We were amazed at the price of approximately $125.00 per month--with NO contract!
I do not know if Vocalocity services the Central Texas area. However, their website is a goldmine of information about VOIP (voice over Internet protocol), with a virtual library of white papers and case studies. They also conduct training webinars for their customers.
Well, my friends learned a new word, PBX, and I felt like I had given them some good advice. I wonder what they will ask about next?
They have been coming over to my house to brainstorm ideas about opening this new business. I have owned three small businesses, and I share what I know. They have decided to work out of their homes until the business is established.
They were curious about telephones and had completed some research on costs and services with the local telephone service provider. A large company recently purchased our local telephone company. Prices increased almost immediately. I discontinued my landline and extensions, quick! Now, all I use is the broadband connection for the Internet and my cell phone for voice communications.
I suggested to my friends that they might want to consider a hosted pbx system. PBX is just a fancy way of saying, "private branch exchange," a telephone system that serves your business. All that they need is a broadband connection, a modem and a router. The PBX provider will do all the rest. My friends will not have to purchase anything. Even better, the system is hosted, maintained and updated offsite. Also, the PBX can grow with the business, providing them with all the services they need.
We found a business on the Internet called Vocalocity that had a website where you could build and automatically price your PBX system. We tried different configurations of phone extensions and virtual extensions for cell phones. We also added paperless FAX, conference calling and call queuing like the big businesses use. We were amazed at the price of approximately $125.00 per month--with NO contract!
I do not know if Vocalocity services the Central Texas area. However, their website is a goldmine of information about VOIP (voice over Internet protocol), with a virtual library of white papers and case studies. They also conduct training webinars for their customers.
Well, my friends learned a new word, PBX, and I felt like I had given them some good advice. I wonder what they will ask about next?
Wednesday, March 17, 2010
May the blessing of light be upon you...
May the blessing of light be upon you,
Light on the outside,
Light on the inside.
With God's sunlight shining on you,
May your heart glow with warmth,
Like a turf fire that welcomes friends and strangers alike.
May the light of the Lord shine from your eyes,
Like a candle in the window,
Welcoming the weary traveler.
Tuesday, March 16, 2010
Generation Name Games
I have written about marketing and generational classifications for years. It seems most marketers want to group, classify and label people by age. I guess it is in our genes! LOL
As new generational names and subdivisions come up, I put them in my list to keep them straight. As of today, here is my list. I have been waiting for further divisions as Generation Y and the Matures both span too many years to group together.
Digital Natives = People Under 30
- Totally Wired Generation = people 14-29 years old
- Generation Next = people 16-25 years old
- Millennials = people 13-24 years old, also called Generation Y and Echo Boomers
Generation X = people 25-41 years old
Boomers = People 42-60 years old
- Generation Jones, born 1954 to 1965 (42-54 years old)
- Baby Boomers were born 1942 to 1953; (55-65 years old)
Matures = People 61-75 years old
For the benefit of other marketers who stumble upon this blog, I have linked to the more recent of my posts on this subject.below with date of publication and a short blurb. If you are interested in reading the entire post, just click the title of the post. But, remember, it is our uniqueness that makes us who we are . . .
Are Millennials Different?
Mar 05, 2010
The Baby Boomer label is drawn from the great spike in fertility that began in 1946, right after the end of World War II, and ended almost as abruptly in 1964, around the time the birth control pill went on the market. ...
More on Marketing : Generation Y
Nov 04, 2009
online conversation analysis of two subsets of Millenials finds that they are concerned about the current economic environment, and are becoming particularly value-conscious and focused on finding employers that offer stability and long .. .
millennials are tech savvy and sociable
Dec 10, 2008
this generation is the largest generation since the boomers. millennials will make as big an economic impact as that generation. the economic impact will be different as they look at the world very differently than boomers. ...
marketing to generation x
Nov 15, 2008
gen x is the second most important marketing demographic after baby boomers. there are 83.8 million generation xers in the usa. generation x's total income was $3.67 trillion in 2007, projected to grow to $4.2 trillion in 2017. ...
life at 100 years old
Aug 12, 2008
gi (ages 84-98); silent (ages 63-83); baby boomers (ages 44-62); gen x (ages 30-43); millennials (ages 20-29). key findings of the 2008 survey: centenarians say staying close to friends and family is most important to healthy aging (90 ...
wandering amongst the digital natives
Jun 08, 2008
digital natives = people under 30 - totally wired generation = people 14-29 years old - generation next = people 16-25 years old - millennials= people 13-24 years old, also called gen y and echo boomers ...
more generational subdivisions
Mar 25, 2008
digital natives ~ so, we add the term digital natives to our preexisting generational terms. digital natives = people under 30 - totally wired generation = people 14-29 years old - generation next = people 16-25 years old ...
blame it on the internet
Mar 22, 2008
this shift is strong among digital natives, people under 30 years of age. so, what are we to do? personally, i read blogs, scan news sites and watch the daily show with jon stewart and the colbert report on tv for my news. ...
Boomers : We are so misunderstood
Feb 06, 2008
A survey of 1320 baby boomers by Edelman, found that only 71 percent of those surveyed defined themselves as boomers, which means 22 million Americans do not consider themselves as part of the demographic. ...
generation jones : boomers gone wild
Jul 07, 2007
this is a great post on naming of the generations. evidently, boomers born after 1954 are the generation jones and they have been neglected, and they are not going to take it any more! lol the other boomers get a social network | ...
marketing to the totally wired generation
May 02, 2007
born between 1979-1994, there are 60 million of these toddlers-to-teenagers, more than three times the size of generation x. the totally wired generation is the biggest thing to hit america since the 72 million baby boomers...
boomers and the third age
Apr 04, 2007
over 1210 adults 40+ years of age were surveyed to help marketers learn the interests, preferences and habits of boomers and their use of online media. some surprising statistics were unveiled by this study. ..
boomers rule
Apr 04, 2007
the ad business is woefully out of touch with baby-boomer buying power. young ad people think older people are stuck in their ways, so it's a waste of money to try to get them to change brands. but at the what's next boomer business ...
As new generational names and subdivisions come up, I put them in my list to keep them straight. As of today, here is my list. I have been waiting for further divisions as Generation Y and the Matures both span too many years to group together.
Digital Natives = People Under 30
- Totally Wired Generation = people 14-29 years old
- Generation Next = people 16-25 years old
- Millennials = people 13-24 years old, also called Generation Y and Echo Boomers
Generation X = people 25-41 years old
Boomers = People 42-60 years old
- Generation Jones, born 1954 to 1965 (42-54 years old)
- Baby Boomers were born 1942 to 1953; (55-65 years old)
Matures = People 61-75 years old
For the benefit of other marketers who stumble upon this blog, I have linked to the more recent of my posts on this subject.below with date of publication and a short blurb. If you are interested in reading the entire post, just click the title of the post. But, remember, it is our uniqueness that makes us who we are . . .
So, let us not be blind to our differences - but let us also direct attention to our common interests and to the means by which those differences can be resolved. John F. Kennedy (1917 - 1963)
Are Millennials Different?
Mar 05, 2010
The Baby Boomer label is drawn from the great spike in fertility that began in 1946, right after the end of World War II, and ended almost as abruptly in 1964, around the time the birth control pill went on the market. ...
More on Marketing : Generation Y
Nov 04, 2009
online conversation analysis of two subsets of Millenials finds that they are concerned about the current economic environment, and are becoming particularly value-conscious and focused on finding employers that offer stability and long .. .
millennials are tech savvy and sociable
Dec 10, 2008
this generation is the largest generation since the boomers. millennials will make as big an economic impact as that generation. the economic impact will be different as they look at the world very differently than boomers. ...
marketing to generation x
Nov 15, 2008
gen x is the second most important marketing demographic after baby boomers. there are 83.8 million generation xers in the usa. generation x's total income was $3.67 trillion in 2007, projected to grow to $4.2 trillion in 2017. ...
life at 100 years old
Aug 12, 2008
gi (ages 84-98); silent (ages 63-83); baby boomers (ages 44-62); gen x (ages 30-43); millennials (ages 20-29). key findings of the 2008 survey: centenarians say staying close to friends and family is most important to healthy aging (90 ...
wandering amongst the digital natives
Jun 08, 2008
digital natives = people under 30 - totally wired generation = people 14-29 years old - generation next = people 16-25 years old - millennials= people 13-24 years old, also called gen y and echo boomers ...
more generational subdivisions
Mar 25, 2008
digital natives ~ so, we add the term digital natives to our preexisting generational terms. digital natives = people under 30 - totally wired generation = people 14-29 years old - generation next = people 16-25 years old ...
blame it on the internet
Mar 22, 2008
this shift is strong among digital natives, people under 30 years of age. so, what are we to do? personally, i read blogs, scan news sites and watch the daily show with jon stewart and the colbert report on tv for my news. ...
Boomers : We are so misunderstood
Feb 06, 2008
A survey of 1320 baby boomers by Edelman, found that only 71 percent of those surveyed defined themselves as boomers, which means 22 million Americans do not consider themselves as part of the demographic. ...
generation jones : boomers gone wild
Jul 07, 2007
this is a great post on naming of the generations. evidently, boomers born after 1954 are the generation jones and they have been neglected, and they are not going to take it any more! lol the other boomers get a social network | ...
marketing to the totally wired generation
May 02, 2007
born between 1979-1994, there are 60 million of these toddlers-to-teenagers, more than three times the size of generation x. the totally wired generation is the biggest thing to hit america since the 72 million baby boomers...
boomers and the third age
Apr 04, 2007
over 1210 adults 40+ years of age were surveyed to help marketers learn the interests, preferences and habits of boomers and their use of online media. some surprising statistics were unveiled by this study. ..
boomers rule
Apr 04, 2007
the ad business is woefully out of touch with baby-boomer buying power. young ad people think older people are stuck in their ways, so it's a waste of money to try to get them to change brands. but at the what's next boomer business ...
Friday, March 5, 2010
Are Millennials Different?
The Pew Research Center's most ambitious examination to date of America's newest generation, the 50 million Millennials.
At any given moment in time, age group differences can be the result of three overlapping processes, says the report.
Generational names are the handiwork of popular culture, says the report. Some are drawn from a historic event; others from rapid social or demographic change; others from a big turn in the calendar:
At any given moment in time, age group differences can be the result of three overlapping processes, says the report.
- Life cycle effects. Young people may be different from older people today, but they may become more like once they themselves age
- Period effects. Major events affect all age groups simultaneously, but the degree of impact may differ according to where people are located in the life cycle
- Cohort effects. Period events and trends often leave a particularly deep impression on young adults that stay with them as they move through their life cycle
Generational names are the handiwork of popular culture, says the report. Some are drawn from a historic event; others from rapid social or demographic change; others from a big turn in the calendar:
- The Millennial generation falls into the third category. The label refers those born after 1980, the first generation to come of age in the new millennium.
- Generation X covers people born from 1965 through 1980. The label long ago overtook the first name affixed to this generation: the Baby Bust. Xers are often depicted as savvy, entrepreneurial loners.
- The Baby Boomer label is drawn from the great spike in fertility that began in 1946, right after the end of World War II, and ended almost as abruptly in 1964, around the time the birth control pill went on the market. It's a classic example of a demography-driven name.
- The Silent generation describes adults born from 1928 through 1945. Children of the Great Depression and World War II, their "Silent" label refers to their conformist and civic instincts. It also makes for a nice contrast with the noisy ways of the anti-establishment Boomers.
- The Greatest Generation (those born before 1928) "saved the world" when it was young, in the memorable phrase of Ronald Reagan. It's the generation that fought and won World War II.
Subscribe to:
Posts (Atom)
LinkWithin
